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International Festival of Brand Experience

International Festival of Brand Experience

One hundred presentations, fifteen stages, four languages: those are just a few of the key data from the programme of the first International Festival of Brand Experience (BrandEx) on 15 January 2019. Under the title ‘01: die Begegnung’ (‘01: The Encounter’), the event will include two keynote lounges and six themed areas with the designations FUTURE, FRESH, 70s, INDUSTRIAL, NATURE and URBAN. Apart from the main stage and the interactive areas, the stages will be operated in ‘silent talk’ mode. Here, the participants can enjoy 100 exciting presentations such as ‘Event architecture and its function as structured space for encounters’ by Tanja Kizler from the Institute of Art History of the University of Cologne, ‘Encountering the women of the world’ by the photographer Mihaela Noroc or ‘radical, digital, magical’ by the designer and design researcher Nicholas Qyll together with Björn Sorge from the broadcaster Pro7. Numerous presentations will be simultaneously translated and will then be available in German, English, Spanish and French.

 

There will also be a HoloLens exhibition that impressively demonstrates how new experiential spaces can be staged by integrating real and virtual objects. The ‘Expertise Exchange’ offers a unique opportunity for an exclusive idea-sharing session with an expert of the participant’s choice. The future installation entitled ‘Artificial Blues’ projects the anarchic ‘private lives’ of five industrial robots onto large screens.  The full programme is now online at www.brand-ex.org, including an overview of the hall/spaces and information about the speakers as well as the accompanying programme entitled ‘Mindful Movement Sessions’ with yoga instructor Christine Mack.

 

The premiere of the International Festival of Brand Experience (BrandEx) will take place on 15 January 2019 at the Westfalenhallen Dortmund fairgrounds. The day starts at 8:00 a.m. with a welcome breakfast hosted by cateringmanufaktur. The official festival opening then takes place on the main stage at 9:00 a.m. The programme will culminate in the first presentation of the BrandEx Awards in a festive ceremony at 8:00 p.m., followed immediately by the after-show party and dinner hosted by the Leading Event Caterer Association (LECA) in the themed areas.

 

Bookings for the International Festival of Brand Experience 2019 can be made via the website www.brand-ex.org.

One hundred presentations, fifteen stages, four languages: the programme for the first International Festival of Brand Experience is now online!

International Festival of Brand Experience

With the International Festival of Brand Experience (BrandEx), the initiators BlachReport, Messe Dortmund, FAMAB and Studieninstitut für Kommunikation are creating an exclusive platform for event managers and creatives, PR and communication specialists, advertisers, marketeers, scholars, service providers and bright young talents from the trade fair industry, architecture and live communication – nationally and internationally. BrandEx consists of a congress plus the BrandEx Awards ceremony which recognises the year’s best projects in the areas of live marketing and brand architecture.

 

December 2018 / International Festival of Brand Experience

Contact: Karin Ruppert

Phone: +49 151 43815673

E-mail: ruppert@brand-ex.org

Initiators:
BlachReport, FAMAB Kommunikationsverband e.V., Messe Westfalenhallen Dortmund GmbH, Studieninstitut für Kommunikation GmbH

Organisers:
Messe Westfalenhallen Dortmund GmbH, Strobelallee 45, 44139 Dortmund, Germany

Mehrwerte und Engagement fördern die Identifikation und dadurch gleichzeitig die Kundentreue

Unternehmen sind gut aufgestellt, wenn sie also mit Services aufwarten, die zu einer emotionalen Aufwertung des Kundenerlebnisses beitragen können. Stimmt die Wahrnehmung insgesamt, können auch einmalige Service-Fehlleistungen schnell wieder vergessen sein, besonders wenn das Unternehmen auch im Troubleshooting souverän agiert. Engagement, Verlässlichkeit und Transparenz können das Vertrauen in eine Marke bestärken und ihr Image stärken.

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